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Technical specification of ad formats

Weather iLayer

This unique format only appears in the Travel / Weather section and can target specific audiences. The first time you view a user, it automatically expands itself and then hovers over the banner.

Preview Template Sources

Available on these sites


Requirements for Weather iLayer

You need to provide one image, which is divided into two parts (see a graphic representation or the PSD template):

  • upper collapsed section of 300x90 px
  • lower expanded section of 300x300 px

Our script takes care of moving the image and expanding it.



  • 300×390 px

Maximum data size

  • 100 kB

Requirements for the appearance

  1. There must be clossing cross icon in the top right corner of expanded area (see a graphic representation or the PSD template).

External display code

  • No

External measurements (beyond Mafra a.s. measurements)

  • Yes, according to our specifications.
  • Accepted third-party codes: AdForm, DCM, Sizmek, Gemius.
  • Attention! All third-party tracking codes must use only secure links (https://). In the creatives themselves, all tracking URLs must also use a secure connection (https://). Differences in tracking code statistics without using https:// will not be taken into account.

Due to the smooth running and running of campaigns, documents delivered outside the described specification must be approved in advance by the MAFRA Technical Department. Thanks for your understanding.