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Technical specification of ad formats

External codes

By default, external display and measuring codes which meet the following rules are accepted. MAFRA reserves the right to reject codes that do not meet the conditions of standard functionality.

Rules for external display codes

  1. External display codes must support the HTTPS protocol. When loading images, styles, libraries, measurement scripts, etc., the URL must begin with two slashes (see example below).
    Correct: <script src="//gdecz.hit.gemius.pl/gdejs/xgde.js"></script>
    Incorrect: <script src="http://gdecz.hit.gemius.pl/gdejs/xgde.js"></script>
  2. External display codes must support asynchronous ad serving.
  3. External codes must not cause errors on pages (either on display view or in Javascript).
  4. External codes and their banners cannot exceed data limits for a given banner format.
  5. Banners issued via external code must be sufficiently visually distinguished from the content of the page for the entire period of display (animation), eg by a bounding box, background color, etc. Frame or the background must be straight, not wavy or otherwise modified.
  6. All banners issued through an external advertising system can only be additionally marked with a simple small partner icon without text add-ons (only the additional inscription "Ad Choice" or "AdChoices" is accepted).
  7. Creative expanding beyond the standard position must include a button with a prominent cross and the text "Close" in a visible place. The position of the button depends on the specification of the ad format.
  8. Target links must open in an entire (or new) window via the target = "_ top" or target = "_ blank" attribute.
  9. Banners served by external code must not overexpose the system resources of the end user's device.

Rules for external tracking codes

  1. The tracking codes must support the HTTPS protocol. When loading images, styles, libraries, measurement scripts, etc., the URL must begin with two slashes (see example below).
    Correct: <script src="//gdecz.hit.gemius.pl/gdejs/xgde.js"></script>
    Incorrect: <script src="http://gdecz.hit.gemius.pl/gdejs/xgde.js"></script>
  2. It is possible to deploy a maximum of one external tracking code to one banner, unless otherwise specified for the given format and the if the advertising system allows it.