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Technical specification of ad formats

Square (480x480)

Thanks to its location, banner 480x480 is a very distinctive and popular ad format. Can’t be overlooked either on the home page or in the article. Banner 480x480 can take the form of a classic static ad, or you can animate it as an HTML file.

Preview

Available on these sites

TECHNICAL SPECIFICATION

Format

Dimensions

  • 480×480 px

Maximum data size

  • 100 kB (HTML5 max. 200 kB)

External display code

  • Yes, according to our specifications.
  • Accepted third-party codes: AdForm, DCM.
  • Attention! All third-party display codes must use only secure links (https://).

External measurements (beyond Mafra a.s. measurements)

  • Yes, according to our specifications.
  • Accepted third-party codes: AdForm, DCM, Sizmek, Gemius, IAS a DoubleVerify.
  • Attention! All third-party tracking codes must use only secure links (https://). In the creatives themselves, all tracking URLs must also use a secure connection (https://). Differences in tracking code statistics without using https:// will not be taken into account.

Want an animated banner?

In this case it is necessary to supply a banner in the format HTML5 .

Do you want to add a video?

In this case, it is necessary to supply a banner according to the specification for Video Square.

Due to the smooth running and running of campaigns, documents delivered outside the described specification must be approved in advance by the MAFRA Technical Department. Thanks for your understanding.