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Technical specification of ad formats

Mobile Native Advertisement

Discreet but effective. The native advertisement is cleverly placed between articles across all of the, and Cant be missed when rolling through current news of specific section.


Available on these sites




  • 230×129 px + 172×129 px
  • Message: Title: 56 characters, including spaces

Maximum data size

  • 15 kB

Warning: In addition to the title, the desktop version requires additional text of up to 133 characters, including spaces.

External display code

  • No

External measurements (beyond Mafra a.s. measurements)

  • Yes, according to our specifications.
  • Accepted third-party codes: AdForm, DCM, Sizmek, Gemius.
  • Attention! All third-party tracking codes must use only secure links (https://). In the creatives themselves, all tracking URLs must also use a secure connection (https://). Differences in tracking code statistics without using https:// will not be taken into account.

Due to the smooth running and running of campaigns, documents delivered outside the described specification must be approved in advance by the MAFRA Technical Department. Thanks for your understanding.