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Technical specification of ad formats

Branding

Branding belongs to most popular and outstanding ad formats. Thanks to its size around the entire page it is excellently visible for all the time a user is scrolling down the page.

Preview Template

TECHNICAL SPECIFICATIONS

Format

Dimensions

  • 2000×1280 px

Maximum data size

  • 400 kB (HTML5 max. 600 kB)

Design requirements

  1. The creative must not be transparent
  2. Place important advertising messages in a 1366 × 768 px wide column (see red area in drawing.) This is very important due to the different resolutions and ratios of the display devices. This area is visible to most users.

External display code

  • Yes, acording to our specifications.
  • Accepted third-party codes: AdForm, (DCM - static image format only.)
  • Caution! All third-party tracking codes must use only secure links (https: //)

External measurements (beyond the measurements of Mafra a.s.)

  • Yes, acording to our specifications.
  • Accepted third-party codes: AdForm, DCM, Sizmek, Gemius, (IAS a DoubleVerify for static image format only - JPG, PNG, GIF)
  • Attention! All third-party tracking codes must use only secure links (https: //). In the banner themselves, all tracking URLs must also use a secure connection (https: //). Differences in statistics without tracking code using https: // will not be taken into account.

Do you want animation or video in the branding header?

KFor this purpose, it is necessary to supply the MegaBoard banner. If you don't want any animations in the branding header, don't add Megaboard! For animations within the entire branding area, you can use HTML5 format.

Are you tasked with preparing Crossplatform Branding (desktop + mobile)?

In this case, it is necessary to supply documents for the mobile version of branding. Specifications for its production can be found here: Specifications for the production of mobile branding.

For the smooth start and running of campaigns, the documents which do not meet described specification must be aprooved by the MAFRA technical department in advance. Thank you for your understanding.