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Technical specification of ad formats

Server TIP

The Server Tip is similar to a native ad, thus combining the image with the text. However, it is slightly larger and is displayed exclusively on the site, both on the homepage and in the search results.


Available on these sites



  • Image (JPG, PNG)
  • Message: Text


  • 420×260 px
  • Message: Title: 40 characters including spaces; Text: 100 characters including spaces

Maximum data size

  • 50 kB

External display code

  • No

External measurements (beyond Mafra a.s. measurements)

  • Yes, according to our specifications.
  • Accepted third-party codes: AdForm, DCM, Sizmek, Gemius.
  • Attention! All third-party tracking codes must use only secure links (https://). In the creatives themselves, all tracking URLs must also use a secure connection (https://). Differences in tracking code statistics without using https:// will not be taken into account.

Due to the smooth running and running of campaigns, documents delivered outside the described specification must be approved in advance by the MAFRA Technical Department. Thanks for your understanding.