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Technical specification of ad formats

Sticky Video Branding

Sticky Branding is an unusual format that consists of branding and a fixed leaderboard with video. When scrolling, the leaderboard still remains in its position and the content of the page slides under it. At the top right there is a visible cross to close, after the handle the leaderboard is hidden.

Preview Template Sources

TECHNICAL SPECIFICATIONS

StickyBranding consists of two parts:

  1. Standard Branding
  2. Sticky LeaderBoard with video (under which the page scrolls when scrolling down)

Format

  • Image (JPG, PNG, GIF)
  • HTML5
  • Video format: MP4; video codec: H.264

Dimensions

  • Branding: 2000×1280 px
  • Sticky LeaderBoard: 1100×230 px
  • Video: max. 1100×230 px (usually 356×200 px)

Maximum data size

  • 400 kB (for both banners together; HTML5 max. 600 kB)
  • Video: max 2 MB

Design requirements

  1. The creative (especially LeaderBoard) must not be transparent
  2. Place important advertising messages in a 1366 × 768 px wide column (see red area in drawing.) This is very important due to the different resolutions and ratios of the display devices. This area is visible to most users.

External display code

  • Yes, acording to our specifications.
  • Accepted third-party codes: AdForm, (DCM - static image format only.)
  • Caution! All third-party tracking codes must use only secure links (https: //)

External measurements (beyond the measurements of Mafra a.s.)

  • Yes, acording to our specifications.
  • Accepted third-party codes: AdForm, DCM, Sizmek, Gemius, (IAS a DoubleVerify for static image format only - JPG, PNG, GIF)
  • Attention! All third-party tracking codes must use only secure links (https: //). In the banner themselves, all tracking URLs must also use a secure connection (https: //). Differences in statistics without tracking code using https: // will not be taken into account.

Do you want to have Sticky Branding animated?

For this purpose, the LeaderBoard must be supplied in the HTML5 form.

For the smooth start and running of campaigns, the documents which do not meet described specification must be aprooved by the MAFRA technical department in advance. Thank you for your understanding.