Technical specification of ad formats
Sticky Video Branding
Sticky Branding is an unusual format that consists of branding and a fixed leaderboard with video. When scrolling, the leaderboard still remains in its position and the content of the page slides under it. At the top right there is a visible cross to close, after the handle the leaderboard is hidden.
Available on these sites
Political advertising
Political advertising is not supported in this format. Learn more about political advertising here.
TECHNICAL SPECIFICATIONS
StickyBranding consists of two parts:
- Standard Branding
- Sticky LeaderBoard with video (under which the page scrolls when scrolling down)
Format
Dimensions
- Branding: 2000×1280 px
- Sticky LeaderBoard: 1100×230 px
- Video: max. 1100×230 px (usually 356×200 px)
Maximum data size
- 400 kB (for both banners together; HTML5 max. 600 kB)
- Video: max 2 MB
Design requirements
- The creative (especially LeaderBoard) must not be transparent
- Place important advertising messages in a 1366 × 768 px wide column (see red area in drawing.) This is very important due to the different resolutions and ratios of the display devices. This area is visible to most users.
External display code
- No
External measurements (beyond Mafra a.s. measurements)
- Yes, according to our specifications.
- Accepted third-party codes: AdForm, DCM, Sizmek, Gemius, IAS a DoubleVerify.
Attention! All third-party tracking codes must use only secure links (https://). In the creatives themselves, all tracking URLs must also use a secure connection (https://). Differences in tracking code statistics without using https:// will not be taken into account.
Do you want to have Sticky Branding animated?
For this purpose, the LeaderBoard must be supplied in the HTML5 form.
For the smooth start and running of campaigns, the documents which do not meet described specification must be aprooved by the MAFRA technical department in advance. Thank you for your understanding.
Before you start making a banner
General rules for all banners:
- The banner must not be too aggressive, in the sense of jitter and flicker - an aggressive banner refers to a design that changes colors, headings or other important graphic elements in a striking manner and very short time span (less than 1 second), which can disturb the user when working with the page.
- The banner must not contain vulgarities or other unethical elements.
- The banner must not exceed the allowed data limits and must be properly sized for the desired position.
- The banner must not contain operating system controls, must not look like system messages, and must not use well-known elements in a misleading manner - such as the "play" symbol for anything other than turning on playback, the [×] cross symbol for anything other than closing / ending. magnifying glass symbol for anything other than searching / zooming, etc.
- The banner must not interfere in any way with the page or influence the behavior of page elements that are not part of the commercial area (banner). They may not change the title of the page, or its main content, or self-modify the listed address without clicking on the banner.
- The file names of the supplied banners must not contain any accents, spaces, or special characters. An underscore "_" can be used instead of a space.
- All banner versions and target URLs must be submitted no later than two business days before the campaign begins unless otherwise noted.
