Back to the ad catalogue

Technical specification of ad formats

Videospot Premium

The package combines three different products that can be released on different servers.

Mobile Videospot, Top videospot and Bottom videospot in the article.

Preview

TECHNICAL SPECIFICATIONS

This package includes the following products:

  1. Mobile video.
    This is a standard video spot on mobile devices, which is always launched at the user's action
  2. Desktop Top video in the article.
    This is a video placed at the top of article and lounches automatically
  3. Desktop bottom video in the article.
    This is a video that also starts automatically and is placed at the bottom of article.

The technical specifications are the same for all three formats:

  • TV standard: PAL, 25 fps
  • Video format: AVI / MPEG2 / MOV / MP4 (we can convert from other formats, but we cannot guarantee quality)
  • Resolution: Full HD (1920x1080), or HD (1280x720). Lower resolution will result in poorer image quality.
  • Aspect Ratio: 16:9
  • Accepted media: mini DV or DVCam, DVD nebo CD
  • Sound: 48 kHz, stereo, min. 128 kb/s, sound modulated to - 6dB

  • The preroll is played before the video content.
  • Postroll is played after the video content.
  • Midroll is played in the middle of the video content.
  • External measurements (beyond Mafra a.s. measurements)

    • Yes, according to our specifications.
    • Accepted third-party codes: AdForm, AdVerification, DCM, AdOcean, Sizmek, Gemius, IAS, MOAT, DoubleVerify
    • We can also deploy a video via VAST code, but it must be skipable (needs to be defined in the code).
    • Additional scripts can be used for videos deployed by VAST tags. For videos deployed directly by us only metering pixels can be used.

    Attention! All third-party tracking codes must use only secure links (https: //). In the creatives themselves, all tracking URLs must also use a secure connection (https: //). Differences in tracking code statistics without using https: // will not be taken into account.

    We strongly discourage serving video ads via VPAID. The use of this format does not guarantee the correct function of the played videos and additional functionalities contained in the VPAID on all devices and types of browsers (especially mobile browsers and devices that do not support autoplay). Correction is not possible on our part and we are currently mitigating the negative effects of using VPAID at least by targeting devices with probable support for playing videos served in this format. However, we are still unable to ensure the proper execution of the additional functions contained in the VPAID. As a variation on video ad distribution, we recommend switching to the VAST version 2.0 standard.

    version supported VPAID SAS AdVerification AdForm** AdOcean DoubleCick** Sizmek** OMID MOAT DoubleVerify
    VAST 2.0 YES YES* YES YES YES YES YES YES X YES (VPAID) YES (VPAID)
    VAST 4.0 YES NO YES YES YES YES YES YES X X X
    VAST 4.1 YES NO YES YES YES YES YES YES YES X X
    VAST 4.2 YES NO YES YES YES YES YES YES YES X X

    *not fully supported by browsers
    **we only measure impressions and clicks, not PV

    Due to the smooth running and running of campaigns, documents delivered outside the described specification must be approved in advance by the MAFRA Technical Department. Thanks for your understanding.