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Technical specification of ad formats

Branding SideVideo

Branding SideVideo is based on Branding format which is due to its size around entire page excellently visible for all the time a user is scrolling down the page. It is, however, supplemented by interesting functionality, when the mouse rolls over the small video playing on the left side of branding it expands to a larger size so a user can see it in better quality.

Preview Template Sources Test

Available on these sites

Political advertising

    Political advertising is not supported in this format. Learn more about political advertising here.

TECHNICAL SPECIFICATIONS

Requirements for Branding SideVideo

  1. It is necessary to supply static Branding according to the specifications below.
  2. 1x video small according to the specifications below.
  3. 1x video large according to the specifications below.

Please supply individual assets (branding and 2 videos) separately, the completion is on our side.

Format

  • Branding: Image (JPG, PNG, GIF)
  • Video small: codec-H.264, container-MP4
  • Video large: codec-H.264, container-MP4

Dimensions

  1. Branding: 2000×1280 px.
  2. Video small: 288×162 px.
  3. Video large: 1024x576 px.

File naming

To speed up the deployment process, name the files as follows:

  1. Client+Campaign+Branding (e.g.: CSOB_Karty_Branding)
  2. Client+Campaign+VideoSmall (e.g.: CSOB_Karty_VideoSmall)
  3. Client+Campaign+VideoLarge (e.g.: CSOB_Karty_VideoLarge)

Maximum data size

  • Branding: 400 kB
  • Video small: max. data size 1 MB a max. datový tok 256 kb/s
  • Video large: max. data size 5 MB a recomended bitrate 1200 kb/s

Design requirements for Brandingu

  1. Branding must not be transparent.
  2. Place important advertising messages in a 1366 × 668 px wide column (see the dotted light area in the template). This is very important due to the different resolutions and ratios of the display devices. This area is visible to most users.

External display code

  • Yes, according to our specifications.
  • Accepted third-party codes: AdForm, DCM.

    • Attention! All third-party tracking codes must use only secure links (https://).

External measurements (beyond Mafra a.s. measurements)

  • Yes, according to our specifications.
  • Accepted third-party codes: AdForm, DCM, Sizmek, Gemius, IAS a DoubleVerify.

    • Attention! All third-party tracking codes must use only secure links (https://). In the creatives themselves, all tracking URLs must also use a secure connection (https://). Differences in tracking code statistics without using https:// will not be taken into account.

Caution! All third-party tracking codes must use only secure links (https: //)

Are you tasked with preparing Crossplatform Branding (desktop + mobile)?

In this case, it is necessary to supply documents for the mobile version of branding. Specifications for its production can be found here: Specifications for the production of mobile branding.

For the smooth start and running of campaigns, the documents which do not meet described specification must be aprooved by the MAFRA technical department in advance. Thank you for your understanding.