Technical specification of ad formats

Repeating Branding

Thanks to its size and the way it appears around the entire page, the Repeating Branding is visible to the user throughout the entire page scrolling. It scrolls along with the page content and the image in the background of the page is repeated so many times that it fills the entire height of the page.

Preview Template Sources Test

Available on these sites

Political advertising

For political advertising, please follow the additional instructions here.

TECHNICAL SPECIFICATIONS

Format

2× Image (JPG, PNG, GIF)

Dimensions

Image header: 2000×(height of your choice)
Image repeating: 2000×(height of your choice)

File naming

To speed up the deployment process, name the files as follows: Client+Campaign+Header a Client+Campaign+Repeater (e.g.: CSOB_Karty_Branding_Header)

Maximum data size

400 kB (applies to both images together)

Design requirements

Branding must not be transparent.
Place important advertising messages in the 1366 px wide column (see the dotted light area in the template). This is very important due to the different resolutions and ratios of the display devices. This area is visible to most users.

External display code

Yes, according to our specifications.
Accepted third-party codes: AdForm, DCM.

Attention! All third-party tracking codes must use only secure links (https://).

External measurements (beyond Mafra a.s. measurements)

Yes, according to our specifications.
Accepted third-party codes: AdForm, DCM, Sizmek, Gemius, IAS a DoubleVerify.

Attention! All third-party tracking codes must use only secure links (https://). In the creatives themselves, all tracking URLs must also use a secure connection (https://). Differences in tracking code statistics without using https:// will not be taken into account.

Are you tasked with preparing Crossplatform Branding (desktop + mobile)?

In this case, it is necessary to supply documents for the mobile version of branding. Specifications for its production can be found here: Specifications for the production of mobile branding.

Before you start making a banner

General rules for all banners:

The banner must not be too aggressive, in the sense of jitter and flicker - an aggressive banner refers to a design that changes colors, headings or other important graphic elements in a striking manner and very short time span (less than 1 second), which can disturb the user when working with the page.
The banner must not contain vulgarities or other unethical elements.
The banner must not exceed the allowed data limits and must be properly sized for the desired position.
The banner must not contain operating system controls, must not look like system messages, and must not use well-known elements in a misleading manner - such as the "play" symbol for anything other than turning on playback, the [×] cross symbol for anything other than closing / ending. magnifying glass symbol for anything other than searching / zooming, etc.
The banner must not interfere in any way with the page or influence the behavior of page elements that are not part of the commercial area (banner). They may not change the title of the page, or its main content, or self-modify the listed address without clicking on the banner.
The file names of the supplied banners must not contain any accents, spaces, or special characters. An underscore "_" can be used instead of a space.
All banner versions and target URLs must be submitted no later than two business days before the campaign begins unless otherwise noted.