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Technical specification of ad formats

Mobile WideSquare (300x250)

Thanks to its location, WideSquare is a very prominent and popular ad format. You won't miss it on the homepage or in the article. WideSquare can take the form of a classic static ad or you can set it in motion using an html file. The format can be used for desktop and mobile versions.

Preview Sources

TECHNICAL SPECIFICATIONS

Format

Dimensions

  • 300×250 px

Maximum data size

  • 50 kB (HTML5 100 kB)

External display code

  • Yes, according to our specifications.
  • Accepted third party codes: AdForm, DCM.

Caution! All third-party display codes must use only secure links (https: //). In the banners themselves, all other element calls must use a secure connection (https: //). The only part that may not be SSL compliant is the clickthrough URL.

External measurements (beyond the measurements of Mafra a.s.)

  • Yes, according to our specifications.
  • Accepted third party codes: AdForm, DCM, Sizmek, Gemius.

Caution! All third-party tracking codes must use only secure links (https: //). In the creatives themselves, all tracking URLs must also use a secure connection (https: //). Differences in tracking code statistics without the use of https: // will not be taken into account.

Do you want to add a video?

In this case, it is necessary to supply a banner according to the specification for Video WideSquare 300x250.

For the smooth start and running of campaigns, the documents which do not meet described specification must be aprooved by the MAFRA technical department in advance. Thank you for your understanding.