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Technical specification of ad formats

HyperText section

Smaller, but an evenly liked version of Hypertext HomePage. On contrary, you can place this hypertext in a section that suits you thematically. There are also the sections of each county, so you can easily target your ad to users who are interested in events in the preferred county.


Available on these sites



  • Image (JPG, PNG)
  • Message: Text


  • Image: 80×60 px
  • Message: 70 characters, including spaces

Maximum data size

  • 10 kB

External display code

  • No

External measurements (beyond Mafra a.s. measurements)

  • Yes, according to our specifications.
  • Accepted third-party codes: AdForm, DCM, Sizmek, Gemius.
  • Attention! All third-party tracking codes must use only secure links (https://). In the creatives themselves, all tracking URLs must also use a secure connection (https://). Differences in tracking code statistics without using https:// will not be taken into account.

Due to the smooth running and running of campaigns, documents delivered outside the described specification must be approved in advance by the MAFRA Technical Department. Thanks for your understanding.