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Technical specification of ad formats

HyperText HomePage

Small, but effective. HyperText HomePage is ad format, that is cleverly placed on and homepage just between current news articles. So looking through the most important news this advertisement will definitely not miss anyone.


Available on these sites



  • Image (JPG, PNG)
  • Message: Text


  • Image: 120×90 px
  • Message: Title: 40 characters; Text: 65 characters, including spaces.

Maximum data size

  • 15 kB

External display code

  • No

External measurements (beyond Mafra a.s. measurements)

  • Yes, according to our specifications.
  • Accepted third-party codes: AdForm, DCM, Sizmek, Gemius.
  • Attention! All third-party tracking codes must use only secure links (https://). In the creatives themselves, all tracking URLs must also use a secure connection (https://). Differences in tracking code statistics without using https:// will not be taken into account.

Due to the smooth running and running of campaigns, documents delivered outside the described specification must be approved in advance by the MAFRA Technical Department. Thanks for your understanding.