Technical specification of ad formats
Halfpage iLayer
Due to its placement Halfpage is outstanding and very popular ad format. Can´t be overlooked on the homepage as well as in he article. Halfpage can be static or animated as HTML5 file. It is, however, supplemented by excellent functionality, when the mouse is over the Halfpage then it expands down and reveals another content in the form of an image or a video. Halfpage can be static or animated as HTML5 file.
Available on these sites
Political advertising
For political advertising, please follow the additional instructions here.
TECHNICAL SPECIFICATION
Requirements for Halfpage iLayer
- Halfpage is specified by specification
- Halfpage Expanded according to the specifications below.
When using the basic animation of the advertising format, it is enough to supply images (JPG, PNG, GIF) separately, the banner will be completed on our side.
In the case of extended animations or the use of dynamic elements, it is necessary to supply materials for individual parts created in HTML, for example according to this example .
Format
Dimension
- 300x600 px (Halfpage)
- 600×600 px (Halfpage Expanded)
Maximum data size
- Halfpage 100 kB (up to 200 kB for HTML5)
- Halfpage Expanded 200 kB (250 kB max for HTML5)
External display code
- Yes, according to our specifications.
- Accepted third-party codes: AdForm, DCM.
Attention! All third-party tracking codes must use only secure links (https://).
External measurements (beyond Mafra a.s. measurements)
- Yes, according to our specifications.
- Accepted third-party codes: AdForm, DCM, Sizmek, Gemius, IAS a DoubleVerify.
Attention! All third-party tracking codes must use only secure links (https://). In the creatives themselves, all tracking URLs must also use a secure connection (https://). Differences in tracking code statistics without using https:// will not be taken into account.
Want an animated banner?
In this case it is necessary to supply a banner in the format HTML5 .
Due to the smooth running and running of campaigns, documents delivered outside the described specification must be approved in advance by the MAFRA Technical Department. Thanks for your understanding.
Before you start creating a banner
General rules for all banners:
- The banner must not be overly aggressive in the sense of vibrating and flashing – an aggressive banner refers to a design that changes colors, headings or other important graphic elements in a striking manner and very short time span (less than 1 second), which can disturb the user when working with the page.
- The banner must not contain vulgarisms or other unethical elements.
- The banner must not exceed the permitted data limits and must have the correct dimensions for the required position.
- The banner must not contain control components of operating systems and must not look like a system report. Must not use generally known graphic elements in a misleading way – for example symbol “play” for anything else than the start of playing multimedia content and so on.
- The banner must in no way interfere with the page or influence the behavior of page elements which are not a part of the advertising surfaces (banner). It must not change the page title or its main content, or arbitrarily adjust the entered URL without clicking on the banner.
- In file names must not be used any diacritical mark, space or any spe-cial character. Instead of space, you can use “_”.
- All versions of the banner and target URL addresses must be submitted at least two business days before the start of the campaign, if not stated otherwise.
