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Technical specification of ad formats

HalfPageAd (300x600)

Due to its placement is HalfPageAd is outstanding and very popular ad format. Can´t be overlooked on the homepage as well as in the article. HalfPageAd can be static or animated as HTML5 file.

Preview

TECHNICAL SPECIFICATION

Format

Dimension

  • 300×600 px

Maximum data size

  • 100 kB (HTML5 max. 200 kB)

External display code

  • Yes, according to our specifications.
  • Accepted third-party codes: AdForm, DCM.
  • Attention! All third-party tracking codes must use only secure links (https://).

External measurements (beyond Mafra a.s. measurements)

  • Yes, according to our specifications.
  • Accepted third-party codes: AdForm, DCM, Sizmek, Gemius, IAS a DoubleVerify.
  • Attention! All third-party tracking codes must use only secure links (https://). In the creatives themselves, all tracking URLs must also use a secure connection (https://). Differences in tracking code statistics without using https:// will not be taken into account.

Want an animated banner?

In this case it is necessary to supply a banner in the format HTML5 .

Do you want to add a video?

In this case, it is necessary to supply a banner according to the specification for Video HalfPageAd.

Due to the smooth running and running of campaigns, documents delivered outside the described specification must be approved in advance by the MAFRA Technical Department. Thanks for your understanding.