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Technical specification of ad formats

Cascade

Cascade is based on the Branding format, which is highly visible due to its size and display around the entire page and is in the user's eyes the entire time the page is scrolled. However, it is supplemented with a great, effective function, where the creatives in the megaboard rotate themselves and, when clicked, two more windows expand below each other, revealing additional content to the user in the form of images or videos. It can be deployed alone or with a branding background.

Preview Template Sources Test

Available on these sites

Political advertising

    For political advertising, please follow the additional instructions here.

TECHNICAL SPECIFICATIONS

Requirements for Cascade Branding

  1. It is necessary to supply static Branding according to the specifications below.
  2. Cascade: 3x image or HTML5 according to the specifications below.
  3. Optionally, video can be inserted into one image according to the specifications below.

When using the basic animation of the advertising format, it is enough to supply static images (JPG, PNG) separately, the banner will be completed on our side.

In the case of advanced animations, such as dynamic elements or the insertion of a video, it is necessary to supply materials for individual parts created in HTML as separate ZIP archives. The banner will be completed on our side

Format

  • Branding: Image (JPG, PNG)
  • Cascade: 3x Image (JPG, PNG, GIF) nebo HTML5
  • Optional video: codec-H.264, container-MP4

Dimensions

  • Branding: 2000×1280 px
  • Cascade (3x Image or HTML5): 998×200 px
  • Iptional video: max. 998x200 px (e.g. 355×200 px)

File naming

To speed up the deployment process, name the files as follows:

  • Client+Campaign+Branding (e.g.: CSOB_Karty_Branding)
  • Client+Campaign+Cascade+1 (e.g.: CSOB_Karty_Cascade_1)
  • Client+Campaign+Video (e.g.: CSOB_Karty_Video)

Maximum data size

  • Branding: 400 kB
  • Cascade (3x Image or HTML5): 300 kB (applies to all images together).
  • Optional video: max. data size 1 MB a max. bitrate 256 kb/s

Branding design requirements

  1. The creative must not be transparent.
  2. Place important advertising messages in the main 1366 × 668 px area (see the dotted light area in the template). This is very important due to the different resolutions and ratios of the display devices. This area is visible to most users.
  3. By using the 988 × 200 px area (see the area marked by a yellow dotted line in template) for the main advertising message, you ensure its correct display on screens with non-standard resolutions, such as tablets.
  4. To see if your creative meets the requirements for safe zones, test your creative in Safe zone test.

External display code

  • Yes, according to our specifications.
  • Accepted third-party codes: AdForm, DCM.

    • Attention! All third-party tracking codes must use only secure links (https://).

External measurements (beyond Mafra a.s. measurements)

  • Yes, according to our specifications.
  • Accepted third-party codes: AdForm, DCM, Sizmek, Gemius, IAS a DoubleVerify.

    • Attention! All third-party tracking codes must use only secure links (https://). In the creatives themselves, all tracking URLs must also use a secure connection (https://). Differences in tracking code statistics without using https:// will not be taken into account.

Caution! All third-party tracking codes must use only secure links (https: //)

Are you tasked with preparing Crossplatform Branding (desktop + mobile)?

In this case, it is necessary to supply documents for the mobile version of branding. Specifications for its production can be found here: Specifications for the production of mobile branding.

For the smooth start and running of campaigns, the documents which do not meet described specification must be aprooved by the MAFRA technical department in advance. Thank you for your understanding.