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Technical specification of ad formats

Political advertisement

Only image banners are currently supported for political advertising.

Before the banner ad preparation, ensure that you have filled out the Transparency and targeting of political advertising form available on this link. The campaign cannot be launched without the generated code that is paired with the order and the Transparency notice.

TECHNICAL SPECIFICATION

Format

Dimensions

Dependent on the specific format from our banner ad selection.

Design requirements

In accordance with the regulation EU 2024/900, on the transparency and targeting of political advertising, each ad banner must include the following:

  • The sponsor of the political advertisement, and, where applicable, the entity ultimately controlling the sponsor.
  • The legislative or regulatory initiative the political advertisement is linked to.
  • The period during which the political advertisement is intended to be published, delivered or disseminated.
  • Label indicating that the advertisement is a political advertisement in / above the banner is added by the MAFRA ad system based on the generated code, as described above.

Creative example

Support

If you have any problems adapting your creatives to meet the requirements of political advertising, please do not hesitate to contact us.