Technical specification of ad formats
Mobile Video Vignette
The mobile video vignette is a distinctive and straightforward format. It appears on the mobile phone immediately after clicking on the article and is displayed on full screen. To read the article, it is necessary to close the advertisement with a cross-button.
Available on these sites
Politická reklama
Politická reklama není v tomto formátu podporována. Další informace o politické reklamě najdete zde.
TECHNICAL SPECIFICATIONS
Format
- Video format: MP4; kodek: H.264 (we can also convert other formats but the quality is not guaranteed)
- Audio: 48 kHz, stereo, min. 128 kb/s, audio modulated upto - 6dB
Dimensions
- Optimal is vertical dimension:768×1230 px
- It is also possible to use a standard horizontal dimension: FullHD 1920×1080 px nebo HD 1280×720 px. Horizontal video will be proportionally adjusted to the display width of the mobile device
Maximum data size
- 10 MB
External display code
- Yes, but only through VAST specifikací.
- Yes, according to our specifications.
- Accepted third-party codes: AdForm, DCM.
- Yes, according to our specifications.
- Accepted third-party codes: AdForm, DCM, Sizmek, Gemius, IAS a DoubleVerify.
Warnings for using VPAID
We strongly advise against serving video ads via VPAID. The use of this format does not guarantee the correct functioning of the played videos and additional functionalities contained in VPAID on all devices and types of browsers (especially mobile browsers and devices that do not support autoplay). A fix is ??not possible on our end, and we are currently mitigating the negative effects of using VPAID by at least targeting devices with likely support for playing videos served in this format. Even so, we cannot ensure the correct execution of the additional functions contained in VPAID. As a variant for the distribution of video advertising, we recommend switching to the VAST version 2.0 standard.
| version | podporujeme | VPAID | SAS | AdVerification | AdForm** | AdOcean | DoubleCick** | Sizmek** | OMID | MOAT | DoubleVerify |
|---|---|---|---|---|---|---|---|---|---|---|---|
| VAST 2.0 | YES | YES* | YES | YES | YES | YES | YES | YES | X | YES (VPAID) | YES (VPAID) |
| VAST 4.0 | YES | NO | YES | YES | YES | YES | YES | YES | X | X | X |
| VAST 4.1 | YES | NO | YES | YES | YES | YES | YES | YES | YES | X | X |
| VAST 4.2 | YES | NO | YES | YES | YES | YES | YES | YES | YES | X | X |
*not fully supported by browsers
**we only measure impressions and clicks, not PV
External display code
Attention! All third-party tracking codes must use only secure links (https://).
External measurements (beyond Mafra a.s. measurements)
Attention! All third-party tracking codes must use only secure links (https://). In the creatives themselves, all tracking URLs must also use a secure connection (https://). Differences in tracking code statistics without using https:// will not be taken into account.
For the smooth start and running of campaigns, the documents which do not meet described specification must be aprooved by the MAFRA technical department in advance. Thank you for your understanding.
Before you start creating a banner
General rules for all banners:
- The banner must not be overly aggressive in the sense of vibrating and flashing – an aggressive banner refers to a design that changes colors, headings or other important graphic elements in a striking manner and very short time span (less than 1 second), which can disturb the user when working with the page.
- The banner must not contain vulgarisms or other unethical elements.
- The banner must not exceed the permitted data limits and must have the correct dimensions for the required position.
- The banner must not contain control components of operating systems and must not look like a system report. Must not use generally known graphic elements in a misleading way – for example symbol “play” for anything else than the start of playing multimedia content and so on.
- The banner must in no way interfere with the page or influence the behavior of page elements which are not a part of the advertising surfaces (banner). It must not change the page title or its main content, or arbitrarily adjust the entered URL without clicking on the banner.
- In file names must not be used any diacritical mark, space or any spe-cial character. Instead of space, you can use “_”.
- All versions of the banner and target URL addresses must be submitted at least two business days before the start of the campaign, if not stated otherwise.
