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Technical specification of ad formats

3D HalfPageAd

Due to its position is HalfPageAd outstanding and popular ad format. Neither on homepage or in the article it can go unnoticed. Together with the 3D effect, when rotating the different images, the banner offers better visual experience and it’s practically impossible to overlook it.




When using the basic animation of the advertising format, it is sufficient to supply static images (JPG, PNG) separately, the banner will be completed on our side.

In the case of extended animations or the use of dynamic elements, it is necessary to supply materials for individual parts created in HTML as separate ZIP archives. The banner will be completed on our side.


  • 300×600 px (3 to 5 images or HTML5 separate ZIP archives )

Maximum data size

  • 300 kB (for all images/HTML5 banners together)

External display code

  • No

External measurements (beyond the measurements of Mafra a.s.)

  • Yes, 1 URL with UTM parametry for 1 image/HTML5 banner
  • Accepted third-party URLs: AdForm, DCM, Sizmek, Gemius.

Caution! All third-party tracking codes must use only secure links (https: //). In the creatives themselves, all tracking URLs must also use a secure connection (https: //). Differences in tracking code statistics without the use of https: // will not be taken into account.


For this banner, you can select the rotation speed and the direction of rotation of the images.

For the smooth start and running of campaigns, the documents which do not meet described specification must be aprooved by the MAFRA technical department in advance. Thank you for your understanding.