Technical specification of ad formats
Videospot Outstream
Available on these sites
Political advertising
Political advertising is not supported in this format. Learn more about political advertising here.
TECHNICAL SPECIFICATIONS
- TV standard: PAL, 25 fps
- Video format: AVI / MPEG2 / MOV / MP4 (we can convert from other formats, but we cannot guarantee quality)
- Resolution: Full HD (1920x1080), or HD (1280x720). Lower resolution will result in poorer image quality.
- Aspect Ratio: 16:9
- Accepted media: mini DV or DVCam, DVD nebo CD
- Sound: 48 kHz, stereo, min. 128 kb/s, sound modulated to - 6dB
- VAST code: Videospot can be implemented using VAST code, however it has to be skippable.
- Ability to skip the spot: For videos served by our advertising system (the client supplies us with their video), it is possible to set specific times to skip the spot. For spots served by a third party, the skipoffset must be set and the base time is 00:00:06.
Advert placement
- cross-device
- Videospot, which expands and plays in the article block
External display code
- Yes, according to our specifications.
- Accepted third-party codes: AdForm, DCM.
Attention! All third-party tracking codes must use only secure links (https://).
External measurements (beyond Mafra a.s. measurements)
- Yes, according to our specifications.
- Accepted third-party codes: AdForm, DCM, Sizmek, Gemius, IAS a DoubleVerify.
Attention! All third-party tracking codes must use only secure links (https://). In the creatives themselves, all tracking URLs must also use a secure connection (https://). Differences in tracking code statistics without using https:// will not be taken into account.
Warning against using VPAID
We strongly discourage serving video ads via VPAID. The use of this format does not guarantee the correct function of the played videos and additional functionalities contained in the VPAID on all devices and types of browsers (especially mobile browsers and devices that do not support autoplay). Correction is not possible on our part and we are currently mitigating the negative effects of using VPAID at least by targeting devices with probable support for playing videos served in this format. However, we are still unable to ensure the proper execution of the additional functions contained in the VPAID. As a variation on video ad distribution, we recommend switching to the VAST version 2.0 standard.
| version | supported | VPAID | SAS | AdVerification | AdForm** | AdOcean | DoubleCick** | Sizmek** | OMID | MOAT | DoubleVerify |
|---|---|---|---|---|---|---|---|---|---|---|---|
| VAST 2.0 | YES | YES* | YES | YES | YES | YES | YES | YES | X | YES (VPAID) | YES (VPAID) |
| VAST 4.0 | YES | NO | YES | YES | YES | YES | YES | YES | X | X | X |
| VAST 4.1 | YES | NO | YES | YES | YES | YES | YES | YES | YES | X | X |
| VAST 4.2 | YES | NO | YES | YES | YES | YES | YES | YES | YES | X | X |
*not fully supported by browsers
**we only measure impressions and clicks, not PV
Due to the smooth running and running of campaigns, documents delivered outside the described specification must be approved in advance by the MAFRA Technical Department. Thanks for your understanding.
