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Technical specification of ad formats

Wipe down Branding

Wipe down branding is a very popular version of the ad format. It’s based on a branding which is due to its size around entire page excellently visible for all the time a user is scrolling down the page. In this case, however, branding is complemented by a very entertaining wiping effect, where mouse movements gradually uncover an image hidden beneath the original layer of branding, much like the scratch card.

Preview Template Sources


Wipe down Branding consists of two images that overlap.



  • 2000×1280 px

Maximum data size

  • 400 kB (applies to both images together)

Design requirements

  1. Place important advertising messages in a 1366 × 768 px wide column (see red area in drawing.) This is very important due to the different resolutions and ratios of the display devices. This area is visible to most users.

External display code

  • No

External measurements (beyond the measurements of Mafra a.s.)

  • Yes, acording to our specifications.
  • Accepted third-party codes: AdForm, DCM, Sizmek, Gemius.
  • Caution! All third-party tracking codes must use only secure links (https: //)

Are you tasked with preparing Crossplatform Branding (desktop + mobile)?

In this case, it is necessary to supply documents for the mobile version of branding. Specifications for its production can be found here: Specifications for the production of mobile branding.

For the smooth start and running of campaigns, the documents which do not meet described specification must be aprooved by the MAFRA technical department in advance. Thank you for your understanding.