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Technical specification of ad formats

Mobile branding (sticky)

Mobile Sticky is a small, but very distinctive, advertising format. It displays at the bottom of the screen in the form of a narrow stripe, all the time the page scrolls until it closes. Sticky can take the form of text or image.





  • 600×200 px or text max. 90 characters including spaces

Maximum data size

  • 30 kB

External display cod

  • No

External measurements (beyond Mafra a.s. measurements)

  • Yes, according to our specifications.
  • Accepted third-party codes: AdForm, DCM, Sizmek, Gemius.
  • Attention! All third-party tracking codes must use only secure links (https://). In the creatives themselves, all tracking URLs must also use a secure connection (https://). Differences in tracking code statistics without using https:// will not be taken into account.

Due to the smooth running and running of campaigns, documents delivered outside the described specification must be approved in advance by the MAFRA Technical Department. Thanks for your understanding.